![]() (Ed.) Advanced Research Methods in Hospitality and Tourism, Emerald Publishing Limited, Bingley, pp. fit between the essence of scale development and the methodological possibilities offered by mixed methods research and the exploratory sequential design. (2022), "An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana", Okumus, F., Rasoolimanesh, S.M. Accordingly, it is recommended for exploring research questions when there is limited information and high flexibility is needed. Accordingly, it is recommended for exploring research questions when there is limited information and high flexibility is needed. In conclusion, the exploratory sequential mixed methods design offers pragmatic data collection techniques that are non-existent in mono-methods. A mixed-methods sequential explanatory design consists of: (1) An online survey of 242 HCWs about the application of the guidelines and PPE, and (2) Personal interviews of 15 HCWs executives regarding PPE shortage and the measures they are taking to address it. In conclusion, the exploratory sequential mixed methods design offers pragmatic data collection techniques that are non-existent in mono-methods. In addition to providing a practical guide to emerging tourism scholars, the current study highlights the ability of mixed methods to develop emerging practitioners' skills in both qualitative and quantitative data. The findings demonstrate that mixed methods overcome the weaknesses of a mono-method and offer an in-depth understanding of tourism and hospitality phenomena. Here I discuss the explanatory design, which involves having a Quantitative phase (e.g. This study, therefore, discusses the exploratory sequential mixed methods of data collection and analysis and provides practical illustrations based on a study of small tourism enterprise sustainability practices in Ghana. The third episode in my mini-series on mixed methods design. This chapter examines the application of exploratory sequential mixed methods design in the context of small accommodation enterprises (i.e., home-stay). ![]()
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